The idea was to create a series of stationery that would be ultra easy to use and very simply designed. So we came up with the brand name “Ordinary Stationery” and tried to bring to life exactly that: Sketchbooks, envelopes, cd sleeves, folders, notepads without unnecessary design trends, that would do their “job”. So Helvetica was used for the type as a quality font, yet quite common and pure colors were used for the covers so that they could meet most people’s aesthetics.