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Mr Titros
Lidl
animation, code, identity, illustration, sound, typography, web

Lidl supermarkets commissioned Beetroot to realize a project addressing elementary school children.
The project was part of Lidl's social responsibility program and the goal was to create a fresh, happy interactive animation for the children to learn nutrition read more

Lidl supermarkets commissioned Beetroot to realize a project addressing elementary school children.
The project was part of Lidl's social responsibility program and the goal was to create a fresh, happy interactive animation for the children to learn nutrition facts through a playful environment.
All illustrations and programming were designed in-house. The whole branding of the event was completed with more applications such as posters, stickers, lunch boxes for the kids, leaflets for the parents and of course the visual identity of the featured character.

· Launch website

Awards–distinctions: