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Bloom: Spring Summer 2012
E&K Fashion Group
campaigns, illustration

For the Spring Summer 2012 collection of Bloom Fashion Stores, we developed an energetic image of a dressed girl in which the colors and the textures of her garment, morph into elegant gelatinous and liquid forms that in read more

For the Spring Summer 2012 collection of Bloom Fashion Stores, we developed an energetic image of a dressed girl in which the colors and the textures of her garment, morph into elegant gelatinous and liquid forms that in end produce the word “summer”. The fluidity and translucence of the forms that seem to evolve around the girl, allowed us to explore the transition of the seasons from a primal natural perspective while transforming the clothes into a liquid “skin” and the girl into a modern take of an aquatic nymph.