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The Optimism Manifest
Athens Voice
illustration, poster

Beetroot was commissioned to design the cover for the 8th birthday of Athens Voice magazine and produce illustrations for the “Manifesto of Optimism” that would be presented in the issue as a cry of the positive side of read more

Beetroot was commissioned to design the cover for the 8th birthday of Athens Voice magazine and produce illustrations for the “Manifesto of Optimism” that would be presented in the issue as a cry of the positive side of present-day Greece. We developed an image in which two youths, a boy and a girl, raise their fists happily against a luminous background. The image aspires to be a counterweight to the pessimism, the fear and the decrease in social morality sourcing from the present Greek economic conditions. The vivid color contrast is coupled by simple handmade forms that rise against a shining sun that is comprised of Mediterranean symbols in the style that resembles the art of Alexis Akrithakis.
In place of a description that we are asked to produce for this particular project we developed the following little poem:

In darkness
In fear
I raise my fist
In the light