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Vitaverde
Vitaverde
animation, identity, logo, sound, video, web

Vitaverde is a company that provides horticultural, gardening and landscape design solutions that approached us to design their visual identity as well as printed and digital applications.
We developed a main color pallet that was consisted of two read more

Vitaverde is a company that provides horticultural, gardening and landscape design solutions that approached us to design their visual identity as well as printed and digital applications.
We developed a main color pallet that was consisted of two colors: pure white and green-olive green that were used as background color and writing color (and vice versa) and wrote all information using a thick sans serif typeface in order to echo the simplicity and the impact of nature’s power.
For Vitaverde’s logo we “grew” the second “v” into a spout that transformed the name into a “watering can” as an analogy to the company’s disposition in being a “container” of elements that are necessary for (plant) growth.
We also designed and developed a small animation movie on the natural synergy between elements, conditions and acts that lead to natural growth. The characters and elements are illustrated in simple fully colored, closed forms that complement the fairy-tale narration into a video that aspires to be sincere, informative and positive like a children’s book.

 


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Vitaverde