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GR2014EU: Hellenic Presidency of the Council of the EU
animation, identity, logo, poster, typography, video

The Presidency of the Council of the EU is held by each of the 28 Member States in turn for a period of six months. The Presidency of the Council of the EU is a privilege and an read more

The Presidency of the Council of the EU is held by each of the 28 Member States in turn for a period of six months. The Presidency of the Council of the EU is a privilege and an obligation of each EU Member State and plays a vital part in the organization of the work of the institution, as the driving force in the legislative and political decision-making process.
Beetroot was invited to create the identity of the Hellenic Presidency of the Council of the European Union.
Our proposed logo resembled a sailboat in full sail, formed from the initials of the European Union (e.u.) suggesting that European citizens are sailing together towards a common future. The components of the identity were composed for various applications that maintained a communication style that was sincere, optimistic and timeless and a visual statement of Greece’s position within the EU.
By utilizing the formalistic properties of our logo, we were able to create a set of supplementary elements that could be later used in abstract or narrative-driven compositions.


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GR2014EU: Hellenic Presidency of the Council of the EU