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Google Developers Festival
Google Developers Thessaloniki
animation, identity, illustration, sound, video

Beetroot’s design for the Google Developer Festival Thessaloniki identity, focuses on the unsung code poets who spend most of their lives behind a computer screen, to make ours better. We hand-picked a number of of colorful characters with read more

Beetroot’s design for the Google Developer Festival Thessaloniki identity, focuses on the unsung code poets who spend most of their lives behind a computer screen, to make ours better. We hand-picked a number of of colorful characters with rectangular forms before their eyes, as a reference to the monitors that were developed through a creative process that was parallel to coding: by setting a number of variables for the various illustration attributes such as color, form, style etc. an infinite number of “programmers” could be created for us to choose from.
Furthermore our generation system could be easily operated so that anyone could create her or his own personification (avatar). The characters were then made to “star” in small animation movies that were created for online communication.


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Google Developers Festival