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Nescafé Frappé 3 Layer Dynamic Logo
Nestlé
animation, identity, illustration, logo

We were invited to design the rebranding and communication campaign of NESCAFÉ frappé, the instant cold coffee beverage with the strongest position in the Greek market. NESCAFÉ frappé is exclusively consumed in Greece, especially during the summer and read more

We were invited to design the rebranding and communication campaign of NESCAFÉ frappé, the instant cold coffee beverage with the strongest position in the Greek market. NESCAFÉ frappé is exclusively consumed in Greece, especially during the summer and has acquired iconic status over the years.
We transformed the existing two layer visual icon of the beverage (foam and coffee) into a strong three-layer logo by adding the signature blue straw, suggesting the point of interaction between the consumer and the drink. Τhe three layer visual was created as an icon system to serve communication purposes for every NESCAFÉ FRAPPÉ experience and thus making possible the creation of visual statements for different occasions including promotion for sports, music or other events.


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Nescafé Frappé 3 Layer Dynamic Logo