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Barbastathis Tomato
Barbastathis
illustration, packaging

The focus of this project was obviously the tomato for which the larger part of the available space in the carton front was reserved for its display. In fact the tomato is placed in such a way that read more

The focus of this project was obviously the tomato for which the larger part of the available space in the carton front was reserved for its display. In fact the tomato is placed in such a way that half of the fruit appears on the front with the other half on the opposite side. In this way by placing two cartons next to each other, a whole ripe tomato is composed as a reminder that “one is never enough”. The tomato is glorified as one of the most essential ingredients in the Mediterranean cuisine and gastronomical culture. The cartons appear simple and clear of any unnecessary information and all the colors used come from the company’s logo pallet in respect to one of the strongest trademarks in the Greek market.