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Nescafé Classic Flavors
Nestlé
illustration, packaging, typography

In this subtle solution, color was used as the key element for bestowing an identity to each flavor against the rich earthy brown content of the instant coffee jars. By carefully picking a distinct color we made sure read more

In this subtle solution, color was used as the key element for bestowing an identity to each flavor against the rich earthy brown content of the instant coffee jars. By carefully picking a distinct color we made sure that both consistency and quality in replication would be controlled, maintained and the products would be easily identified even from a distance. In a second reading the consumer will appreciate the specially designed playful curved typography that informs him on the name of each flavors coupled by a realistic colorful illustration of the origin of each flavor bridging the end product with the process of its creation.