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Beetroot cards
Self Initiative Project
identity, photography, self initiative

Beetroots’ business cards focus on the individual that is the nucleus of our team while the team’s name and logo (a beet) is only present via an off-centre placed watermark covering a part of each member’s photo. Apart read more

Beetroots’ business cards focus on the individual that is the nucleus of our team while the team’s name and logo (a beet) is only present via an off-centre placed watermark covering a part of each member’s photo. Apart from the photo and watermark there is no other information on each card, but each agents Beetroot mail as an emphasis to the most and arguably only important communication information for getting in touch with the team, with our website, clearly suggested in the mail address, in a time were the internet is omnipresent. Beetroots’ business cards invite either the giver or the receiver to intervene by drawing facial or other characteristics. As a result a personal humorous interaction with the cards makes them valuable and hard to forget. The cards formulate a statement that the team is consisted of particular individuals rather than nameless employees and they ensure that the cardholder will never forget the person who gave it to her or him.


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