beetroot
design
group
logo
Subscribe to our newsletter


Your Email:

The Nut House
The Nut House
identity, illustration, logo, packaging, poster

"The NUTHOUSE" identity is clearly playing with the English pun which literally means "home of fruits" but figuratively means "house of mad" filling the idea with the slogan of the new company: "Crazy about nuts" (crazy with nuts). read more

"The NUTHOUSE" identity is clearly playing with the English pun which literally means "home of fruits" but figuratively means "house of mad" filling the idea with the slogan of the new company: "Crazy about nuts" (crazy with nuts). The heroes of this visual identity are the hungry, "mad", nut-eating characters you meet on the brand's packaging.

The handwritten logo in combination with some words describing the benefits of the dried fruits lend to "The NUTHOUSE" both the passion and the coherence with its mission to provide nuts and excellent quality products.