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Photobiennale Logos
cultural, environmental, identity, logo, poster

Photobiennale, is an international biannual photography showcase in Thessaloniki. Each year it adopts a subject title based on fundamental photography principles that serves as the thematic of the works presented. After "time" and "space", "logos" was selected as read more

Photobiennale, is an international biannual photography showcase in Thessaloniki. Each year it adopts a subject title based on fundamental photography principles that serves as the thematic of the works presented. After "time" and "space", "logos" was selected as a subject title with its double meaning as both the communicative system and the reasoning before any human action.

For the third consecutive time, our team was commissioned to create a new brand identity including a logo for its new subject "logos" that would serve both as a means of identification but also as the main unifying visual tool of a long series of applications Our work was centered around the form of a recognizable speech bubble, like those used in graphic novels, rotated 90 degrees, standing on a vertical axis whose austere design was the result of a "world-inclusive" ellipse and a "logical" triangle.

Our speech bubble was the main unifying element used among the various applications from publications to exhibition graphics and from multimedia to signage applications, both in its positive (logo, symbol, sign, etc.) and negative (window, container etc.) forms. For the catalogue of the project we used the ?logos? symbol as a mask in order to unify visually the 75 different book covers. A unique cover for each artist.


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