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The Greek Foundation
The Greek Foundation
animation, identity, illustration, logo, sound

The Greek Foundation is a newly formed organization promoting Greek culture and Greek cultural products on a global scale. The foundation invited us to design its logo that had to justify its mission and convey a certain "Greekness" read more

The Greek Foundation is a newly formed organization promoting Greek culture and Greek cultural products on a global scale. The foundation invited us to design its logo that had to justify its mission and convey a certain "Greekness" without being cliché. For our design we simply "borrowed" the light-blue lines of the Greek (Hellenic Republic) National Flag and presented them in their minimal simplicity as a sub-brand of Greece itself.

This dynamic logo system, literally sources from Greece, but it also minimalizes the geometry of the flag into a horizontal composition suggesting the solidness of a structure. A typographic system that follows the adaptive grid of the logo form provides the designer with endless format possibilities.


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Awards–distinctions:

The Greek Foundation