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Eros & Psyche
Pavlos Argyropoulos Wines
illustration, logo, packaging

Instead of giving the same name to these wines and to simply distinguish the type of red / white - we decided to use a dipole, a couple that is well known but also the story has depth read more

Instead of giving the same name to these wines and to simply distinguish the type of red / white - we decided to use a dipole, a couple that is well known but also the story has depth and irritating imagination. We named these two wines "eros" and " psyche" inspired by the myth that recites the love affair of two "essential" deities, related to the wine through a plethora of myths and folk traditions.

Then we created two complementary labels with the couple appearing in both but with the particular name of each wine, eros for red and psyche for the white, be distinctly larger than the other. Furthermore we decorated with birds illustrations in warm hues and seafood in cold as a reference to the flavours each wine matches.


Awards–distinctions: