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Yiannis Boutaris Electoral Campaign
Protovoulia for Thessaloniki
campaigns, illustration, poster, typography

We were invited to create a series of advertising illustrations presenting the party, the philosophy and the program of the electoral campaign of the party "Protovoulia (Initiative) for Thessaloniki" and its candidate Yiannis Boutaris who was running to read more

We were invited to create a series of advertising illustrations presenting the party, the philosophy and the program of the electoral campaign of the party "Protovoulia (Initiative) for Thessaloniki" and its candidate Yiannis Boutaris who was running to be the mayor of the city. Our aim was to present fresh, positive, humorous and inspiring imagery that would be totally different to what was being used to political campaigns of the past.

By using simple but to-the-point text like "Thessaloniki Lives", vibrant colors and high, children-inspired contrasts, accessible hand-written typography and caricatures reminding of yesteryear cartoons but with a contemporary touch, as a nod to our candidates' age and vigor, we have created a series of compositions that were highly appreciated by the voters and the press for their fresh unpretentiousness and positive energy. The party won and Mr. Boutaris is currently the mayor of Thessaloniki.


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