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Omanum Day
Omanum Emporium
identity, logo, packaging

Omanum Emporium, "The marketplace of Oman", as described on Claudius Ptolemy's map of Arabia Felix, was the trade centre of Middle East where merchants on the Incense route would stop to trade their delicacies on their way to read more

Omanum Emporium, "The marketplace of Oman", as described on Claudius Ptolemy's map of Arabia Felix, was the trade centre of Middle East where merchants on the Incense route would stop to trade their delicacies on their way to Mediterranean Empires. Omanum Emporium assigned us to design a series of Omani products and a gift box for the celebration of his Majesty Sultan Qaboos bin Said 45th National Day. The gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a nobel gift of ancient times, that rightfully endows it as "royal honey".

We created a graphic system for Omanum Emporium with the logo omnipresent. Deriving from the letter "O" of Oman and its merging with the sand hills crescents of Omani deserts, the sails of Omani sail-ships and the crescent of Islamic tradition, the logo was created. This system allows us to use the circle as a container for several promotional usage, a vessel to present the product or as a sneak peek of the pattern over the packaging, recognizing thus the different products and categories. The packaging design consists of an inner box and a cap (upper part); this solution expands to the whole product range.

Custom made patterns, one for each different product category (honey, coffee, etc) with distinct color scheme for each product variety, inspired by local Omani architecture and design. On the upper part, parts of the inner box pattern is embossed and we used the logo of Omanum Emporium as a cut out, providing a sneak peek of the product pattern on the inner box. When the user interacts with the box, by removing the upper part of the packaging, the unified pattern is unveiled.


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