Beetroot is responsible for the visual identity of The PhotoBiennale 2010. The 21st International Photography Meeting is organized by the Thessaloniki Museum of Photography. The Meeting includes exhibitions, activities, portfolio reviews, award shows, lectures, workshops, masterclasses, as well as events running parallel to the meeting.
The main poster of the event had to carry a lot of information. The names of photographers, the venues, the dates and the massive typography that was used throughout the many different applications as a strong element of the identity. In order to follow that brief we decided that we should modify the medium in order to deliver the complex message. The poster turns into a huge "hanging on a wall" brochure. It does not only carries all the info, but also creates an interesting "interactive" visual effect.